Build the exact audience you mean, and see its size as you click.
Combine behaviour, value, location, category and channel in plain rules. The count updates live, segments refresh on their own, and every segment is ready to send to WhatsApp, email, SMS or ads.
Every piece, and what it does.
Behaviour
Purchases, visits, returns, cart abandons and app activity within any time window.
Value
Lifetime spend, average bill, discount share and predicted value from AI Lifetime Value.
Location
City, state, pin code and nearest store, so a Noida store launch reaches people who shop there.
Category and product
Bought ethnic wear but never footwear, or ordered biryani three times this month.
Channel and consent
Store-only, online-only or omnichannel shoppers, filtered by who agreed to each channel.
Live refresh
Segments update hourly. People enter and leave automatically as their behaviour changes.
Three steps, snapped together.
Start from a template
Pick from 30 retail templates such as lapsing loyalists or first-time store buyers, or start blank.
Add rules
Click to add conditions. The customer count and revenue share update with every change.
Save and use
Save the segment, compare it with others in Insights, or send it out through Audience Sync.
What is in the box.
The facts your CRM, data and legal teams will ask about.
- Rule types
- Event, attribute, aggregate, prediction and consent
- Time windows
- Last N days, between dates, before or after an event
- Count preview
- Live, typically under 2 seconds for 5 lakh profiles
- Refresh
- Hourly, or on demand
- Overlap
- Compare up to 4 segments side by side
- Exports
- CSV for permitted roles, with every export logged
Can marketing teams use it without SQL?
Yes. Every rule is built from dropdowns and plain words. Analysts can switch to SQL view if they prefer.
How many segments can we create?
Unlimited on every plan. Only active syncs to destinations are counted on the free plan.
Can a segment use AI predictions?
Yes, on the 500 Pieces plan and above. For example, high predicted value and high churn risk.
The pieces that fit next to it.
The last piece
Your customer base is one picture.
It is already in your POS, your store, your app and your WhatsApp chats. Connect two sources and watch the first pieces join up.
- 2sources free
- 25,000profiles free
- 0card details needed